A Basic Guide to Japanese Makeup (+ New Vocabulary & Flashcards)

A Guide to Japanese Makeup || How Japanese People Wear Makeup

If you want to learn how to wear makeup like Japanese people, let’s learn the basics of Japanese makeup, current trends, and some useful vocabulary today!

DID YOU KNOW

Makeup in Japanese is Play メイク (me i ku) or Play 化粧 (ke sho u)

Cosmetics is Play 化粧品 (ke sho u hin).

If you want to say “wear makeup,” you can put する/します or other verb forms depending on the tense after メイク or 化粧.

Now we’ve learnt our first couple of words in Japanese, let’s take a deeper look into Japanese makeup.

Skip to the section you wish below.

Japanese Makeup || Vocabulary for Facial Features

Japanese Makeup || Seasonal Looks

Japanese Makeup || Vocabulary for Makeup Products and Looks

Japanese Makeup || Personal Colour

Japanese Makeup || Department Cosmetics and Drugstore Cosmetics

Japanese Makeup || FAQs

Vocabulary || Facial Features in Japanese

First and foremost, let’s learn Japanese for facial features.

Japanese Makeup || Seasonal Looks

One of the fun characteristics of Japanese makeup culture is that the makeup styles change with the seasons.

As we have four distinct seasons, wearing makeup that gives a sense of the season is very common.

Let’s take a look at the common trends of each seasonal makeup.

Spring / 春 (はる)

In spring, makeup styles express the warmth and comfort of the season.

For point makeup, light and gentle spring colours are preferred, along with sheer textures, instead of wearing makeup products that give you a strong sparkle look.

Natural tones like pink or orange are popular colours since they create a soft and bright look.

As cherry blossoms ( Play 桜 sakura) are in full bloom in the spring months, makeup products that feature them are released as limited editions every year.

For the base makeup, an effortless and clean look is preferred to give a naturally light impression.

BB creams are popular products that are used during the spring season since they provide natural coverage without being too heavy.

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Summer / 夏 (なつ)

The most important part of summer makeup is base makeup, as summer in Japan is very humid and hot.

In recent years, it’s more important as we still wear face masks.

Sunscreen ( Play 日焼け止め hiyakedome) and blotting paper ( Play あぶらとり紙 a bu ra to ri ga mi) are must-have items.

In order to maintain our makeup throughout the day, blotting paper is used to remove excess sebum from the skin, while sunscreen can be reapplied several times a day to protect our skin from sun damage.

So Japanese women usually have these two items inside their bags.

The popular colours for point makeup are orange, brown, or beige since these colours are neutral and blend well with the skin, as well as produce a natural shading effect.

We usually avoid large grains of glitter since they would be too glaring under the summer sun.

Instead, bold colours such as glossy orange or red are preferred for lipstick.

Autumn or Fall / 秋 (あき)

Handsome and stylish makeup looks were a trend in the fall of 2022. In the past few seasons, feminine makeup had been popular, but last fall, a look that showed coolness and not a flirtatious look was trending.

Earth-coloured eyeshadow such as khaki, brown, or bordeaux often sells well in fall.

In this fall foliage season, it is still a tradition to go in nature and view the leaves change colour ( Play 紅葉 kou you).

This is why earth colours are preferred.

Deep colours, such as bordeaux, terracotta, or nude colours like beige, are popular colours for blush since they give you a more mature look.

Last fall, matching these colours of blush and lipstick was trending, so more brown-coloured lipsticks were preferred for fall makeup.

Will this trend continue this fall? Time will tell!

BONUS CONTENT || Discover about the history of Japanese beauty standards – and how they are today.

Winter / 冬 (ふゆ)

Winter in Japan is full of events, such as Christmas, gatherings at Year-end and New Year, and Valentine’s Day. On these occasions, glamorous makeup with glitter is a popular choice.

Vivid colours with glitter eyes look great in outdoor winter illuminations which are go-to winter date spots.

We use glitter on the under-eye area and the centre of the eyelid to achieve this look. Mascara with glitter was popular in winter 2022 too.

DID YOU KNOW || Under-eye/eye-bags is called Play 涙袋 (なみだぶくろ namidabukuro). Unlike the Western makeup, Japanese makeup emphasize the size and puffiness of eye-bags.

Some people don’t have eye bags at all, so they make it by using concealer or glitter.

Also, red lipsticks are preferred since they go well with winter clothes and make you look tighter. Lip gloss can be applied to the lips for extra shine.

Base makeup products with moisturising effects and containing pearls are well sold during winter to make the skin more gorgeous.

Vocabulary for Makeup Products and Looks

You’ll have seen some flashcards above which show some useful vocabulary for makeup in Japanese.

Feel free to download and save those for your own use.

Here though, let’s learn some more vocabulary for makeup products.

As most of words related to makeup are loan words, so katakana is often used.

Habeni ( Play 歯紅 はべに) is used when someone accidentally has lipstick on their teeth. 歯 (ha) means teeth and 紅 is kanji for lipstick.

These words are commonly used to describe makeup looks. They are also often used in advertisements for cosmetics.

Japanese Makeup || Personal Colour

Personal colour ( Play パーソナルカラー ) refers to colours that naturally match a person’s natural hair, eyes, and skin colour.

In recent years, personal colour has become an essential factor in Japanese makeup trend.

It has become common to choose the makeup products or clothes, and hair colours depending on your own personal colour.

It is popular to watch makeup tutorial videos or swatch videos by YouTubers who have the same personal colour too.

The concept of personal colour is based on the idea that wearing the colours that match your skin tone and hair colour makes you look the most attractive.

These colours are divided into four types based on saturation and lightness, not by the skin tones.

• Yellow base (イエベ iebe) is divided into spring and fall types
• Blue base (ブルベ buru be) into summer and winter types.
• Green base (グリべ guribe) is a neutral personal colour type who have features from both yellow and blue bases.

Japanese Makeup || Department/Drugstore Cosmetics

Play ドラコス (dorakosu) is the abbreviation form of ドラッグストアコスメ, and its meaning is the cosmetics sold in drug stores.

On the other hand, Play デパコス (depakosu), is the abbreviated form of デパートメントコスメ and it means the cosmetics sold in department stores.

Department cosmetics have a reputation for high-quality products, but drugstore cosmetics have the same popularity as there are some drugstore cosmetics that go viral as the dupes of department cosmetics.

Famous Japanese brands for drugstore cosmetics are Play キャンメイク (CANMAKE), Play セザンヌ (CEZANNE), and Play ちふれ (CHIFURE).

They are also popular for makeup beginners. You can buy their products from ¥300 to ¥1000.

There are some affiliated drugstore cosmetics brands with department cosmetics brands too.

For department cosmetics, Play 資生堂 (SHISEIDO), Play イプサ (IPSA), and Play スリー (THREE) are popular brands.

You can find them in the department stores in major stations in Tokyo and they always have beauty advisers.

The price is usually from ¥5,000 to ¥10,000.

That concludes our look into Japanese makeup. We hope you learnt something new today.

If you have any questions or comments about Japanese makeup or this article, drop us a comment below.

BONUS || If you enjoy studying makeup trends from around the world, why not check out our guides to makeup in Chinese, Korean and Chinese beauty standards + how Chinese makeup compares to American.

Japanese Beauty Standards || Discover the History and Evolution of Aesthetics

Japanese beauty standards have uniquely evolved throughout history, shaped by a unique combination of traditional cultural values and modern influences.

Japanese Makeup || FAQs

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