Master Marketing and Sales Language in Chinese
Business Chinese Essentials // Must-Know Words and Phrases for Marketing and Sales
Marketing and sales in Chinese markets can be an exciting world.
As you tap into this market with a totally different language and culture, you should be prepared to encounter new ways of doing things.
👉 That includes using platforms like Xiaohongshu and embracing the power of live-streaming.
Whether you’re starting a small business or prepping for a big investment deal, you’ll need to grasp some local lingo to experience the fun!
Don’t worry. We’ve got you covered. 😎
In this blog post, we’ll break down the essential terms and phrases in the marketing and sales world so you can level up your business in China.
Marketing and Sales Language || Key Terms and Expressions in Marketing
Marketing and Sales Language || Essential Terms for Marketing Strategies and Campaigns
Marketing and Sales Language || Crucial Sales Processes
Marketing and Sales Language || Market Trends and Consumer Behavior
Marketing and Sales Language || Analyzing Sales Performance
Marketing and Sales Language || FAQs
Marketing and Sales Language || Key Terms and Expressions in Marketing 🎯
When you just enter a market, the first thing you do is to come up with a marketing strategy.
营销策略yíng xiāo cè lüè
Marketing Strategy
客户参与kè hù cān yù
Customer Engagement
Custom engagement is an essential part of marketing strategy and also the ultimate goal. For example, if you are spreading this idea in the team, you can say:
提高客户参与是我们营销策略的一部分。
Tí gāo kè hù cān yù shì wǒ men yíng xiāo cè lǜè de yī bù fèn.
Increasing customer engagement is part of our marketing strategy.
Before executing the strategy, the team always asks where to find the potential customer. 🤝
潜在客户qián zài kè hù
Potential Customer
Of course, you’ll do some marketing research to define the persona of your customers.
市场调查shì chǎng diào chá
Market Research
While you explore the vast information on the market, it’s always helpful to see how your competitors are doing.
竞争对手分析jìng zhēng duì shǒu fēn xī
Competitor Analysis
After you define who and where are your potential customers, you start planning online and offline marketing activities and campaigns
| CHINESE | ROMANIZATION | ENGLISH |
| 广告 | guǎng gào | Advertising |
| 线上营销活动 | xiàn shàng yíng xiāo huó dòng | Online Marketing Activities |
| 线下营销活动 | xiàn xià yíng xiāo huó dòng | Offline Marketing Activities |
When you’re presenting the drafted marketing strategy to your team or client, you will have a well written proposal with you.
方案fāng àn
Proposal
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Marketing and Sales Language || Essential Terms for Marketing Strategies and Campaigns
Now, when you’re discussing detailed marketing strategies and action plans, there are the terms you’ll often use.
As you do market research on different customer profiles, you’ll use these phrases a lot.
市场细分有助于我们更好地了解客户需求。
Shì chǎng xì fēn yǒu zhù yú wǒ men gèng hǎo de liǎo jiě kè hù xū qiú.
Market Segmentation helps us better understand customer needs.
Niche market is an essential concept as competence get more fierce nowadays.
利基市场lì jī shì chǎng
Niche Market
With social media thriving in pumping up sales for brands, creating content on social media is a necessary part of marketing. You’ll often need to define a holistic picture of branded content.
内容策略nèi róng cè lüè
Content Strategy
Also, content strategy, in a broader sense, isn’t limited to social media. You’ll need to consider where the buys go through in the whole journey and plant sales-driven messages along the way.
买家旅程mǎi jiā lǚ chéng
Buyers Journey
There are various effective marketing tactics to pull out the strategy. These two are what you’ll often hear during marketing discussions.
邮件推广yóu jiàn tuī guǎng
Email Outreach
弹窗tán chuāng
Popup Window
| VOCABULARY | EXAMPLE |
|
邮件推广
yóu jiàn tuī guǎng Email Outreach |
我们启动了邮件推广。
Wǒmen qǐdòngle yóujiàn tuīguǎng. We launched an email outreach. |
|
弹窗
tán chuāng Popup Window |
网站上出现了弹窗广告。
Wǎngzhàn shàng chūxiànle tánchuāng guǎnggào. A Pop-up ad appeared on the website. |
Marketing and Sales Language || Crucial Sales Processes
To do sales well in China, you’ll need to pay attention all the important touchpoints during the sales process.
Usually, in China, there is a specific position to keep track of all important details of a sales order. The position is called:
跟单员gēn dān yuán
Order Follower
处理订单chǔ lǐ dìng dān
Process Orders
报价bào jià
Quotation
我们需要更新报价。
Wǒ men xū yào gēng xīn bào jià.
We need to update the quotation.
谈判tán pàn
Negotiation
我们正在和客户谈判价格。Wǒ men zhèng zài hé kè hù tán pàn jià gé.
We are negotiating the price with the customer.
回款huí kuǎn
Payment Collection
我们需要加快回款流程。
Wǒ men xū yào jiā kuài huí kuǎn liú chéng.
We need to speed up the payment collection process.
签单 (qiān dān) – Closing a Deal
This is used as a verb. So when the team closed many deals, there’s a variation of using the word with Many – 很多 (hěn duō)
Example:
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Marketing and Sales Language || Market Trends and Consumer Behavior 💭
After you have implemented marketing strategy and start the sales process, it’s now time to evaluate the market performance and consumer behavior.
市场趋势shì chǎng qū shì
Market Trends
Example:
我们需要分析当前的市场趋势。Wǒ men xū yào fēn xī dāng qián de shì chǎng qū shì.
We need to analyze current Market Trends.
Understanding consumer behavior is the most important part of evaluating a marketing strategy.
消费者行为xiāo fèi zhě xíng wéi
Consumer Behavior
The key to understanding consumer behavior is to explore the customer’s needs through numbers and data stories.
This is an essential concept, so you will often hear the marketing team and sales team talk about it a lot.
客户需求 kè hù xū qiú – Customer Needs
For example,
During this process, you will use many methods of market analysis, which will help you identify opportunities and threats from competitors.
It also helps you gain deeper insights to understand consumer behavior.
市场分析shì chǎng fēn xī
Market Analysis
Marketing and Sales Language || Analyzing Sales Performance
Sales is an important numbers game. It’s fundamental to analyze sales performance with different metrics.
Before each sales cycle, the team always sets some ambitious sales targets to help boost the team’s morale.
销售目标xiāo shòu mù biāo
Sales Targets
You will often hear this word a lot in China in all businesses. People put a lot of emphasis on seeing how the numbers play to evaluate performance and the team’s success.
Because better performance means more money!
业绩yè jì
Performance
As you care a lot about this number’s game, performance evaluation can sometimes be a stressful thing for team members. It’s also helpful to keep the sales team motivated.
业绩考核(yè jì kǎo hé)
Performance Evaluation
每个月我们都有业绩考核。
Měi gè yuè wǒ men dōu yǒu yè jì kǎo hé.
We have performance evaluations every month.
In addition to analyzing the numbers, gathering customer feedback and truly understanding their needs are crucial when doing performance evaluations.
客户反馈kè hù fǎn kuì
Customer Feedback
Now, with all those helpful lingo tips, are you ready to level up your marketing games in China? Keep practicing these terms so that you can thrive in the sales process in the Chinese Market.
That’s all for today’s article. Still have some questions? We’d love to hear from you here!
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Marketing and Sales Language || FAQs
What is the Chinese term for “Marketing Strategy”?
The Chinese term for “Marketing Strategy” is 营销策略 (yíng xiāo cè lüè).
How do I say “Customer Feedback” in Chinese, and what’s an example of using it?
“Customer feedback” in Chinese is 客户反馈 (kè hù fǎn kuì). For example, a marketing team would day that they are collecting customer feedback. 我们正在收集客户反馈。 (Wǒ men zhèng zài shōu jí kè hù fǎn kuì.)
What is the phrase for “Closing a Deal” in Chinese?
There’s a specific phrase to say “Closing a Deal” in Chinese. 签单 (qiān dān). For example, when you say the sales team closed many deals this month. 销售团队这个月签了很多单。 (Xiāo shòu tuán duì zhè gè yuè qiān le hěn duō dān)
How can I refer to “Market Trends” in Chinese?
“Market Trends” in Chinese is 市场趋势 (shì chǎng qū shì). For example: 我们需要分析当前的市场趋势。 (Wǒ men xū yào fēn xī dāng qián de shì chǎng qū shì.) – We need to analyze current market trends.
What is the Chinese term for “Sales Targets,”?
“Sales Targets” in Chinese is 销售目标 (xiāo shòu mù biāo). To describe an ambitious sales target, you could say 雄心勃勃的销售目标 (xióng xīn bó bó de xiāo shòu mù biāo).
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