Networking and Building Relationships in Chinese Business Culture

Cultural Insights, Useful Introductory Phrases & That Dreaded Mandarin Small Talk: We’ve Got You Covered! 💼

Networking in China goes far beyond simply connecting on LinkedIn and exchanging emails.

You might have encountered business people in China previously and wondered why it didn’t go as you expected or how you’re used to.

Well, time to drop all expectations. You must understand the cultural nuances to show respect and develop long-term connections with the local Chinese and that’s exactly what we’ll teach you today.

In this blog post, we’ll introduce you to insider tips for networking in China and essential phrases to build relationships in Chinese business culture👍🏻

Networking and Building Relationships || Techniques for Networking in China

Networking and Building Relationships || Vocabulary for Introducing Yourself

Networking and Building Relationships || Phrases for Discussing Topics of Interest

Networking and Building Relationships || Making Small Talk in a Business Context

Networking and Building Relationships || FAQs

Networking and Building Relationships || Techniques for Networking in China

✅ Relationships – Guanxi

It’s like the saying in the West, ‘It’s not what you know, it’s who you know.’ It captures the essence of 关系 (guān xì) in China.

Building Guanxi in China is about nurturing your connections over time.

👉 You gradually build trust and personal connections through the exchange of favours and delivering promised results.

Without the right relationships and introductions, it is extremely hard to meet with decision-makers.

Ultimately, Chinese people prefer to do business with people they know and have deeper trust with.

In typical business culture, relationships are also essential for getting a job and succeeding in business negotiations.

Want more information about 关系 (guān xì)? Check out our post below!

Chinese Business Etiquette and Cultural Norms: Do's and Don'ts Thumbnail

Chinese Business Etiquette and Cultural Norms: Do’s and Don’ts

Gain a Deeper Understanding of Business Culture and Build Strong Business Relationships in China 💼 Cultural elements (and differences!) play a vital role in business. This is especially true if you come from a Western culture and want to develop…

✅ Face Culture

Face culture represents your reputation and social status in Chinese networking.

It is important to give and save others’ faces when you meet with them, whether for the first time or even when you’re close.

You could compliment a member in front of their boss, dress up nicely for a meeting to show respect, or host an elegant dinner. These are all effective ways to give Face and maintain good Guanxi.

You must also be mindful to avoid direct confrontation and address the senior’s titles and dignity, especially in a formal setting. There is no room for mistakes. If Chinese locals feel like their faces are lost in public, your hard-built relationships will be like a broken mirror.

✅ Formal Introduction

Having mutual contact with a decision-maker is super helpful for networking on this land. The higher the status of the middleman, the better.

Always remember to research the hierarchical structures and address people by their titles. Ensure that you know exactly who you are meeting with.

This process can take time but can save you a lot of effort in building relationships with the locals and reaching agreements in later negotiations.

✅ Banquet – Fanju

饭局 (fàn jú) is typically a dinner involving a group of people in China. Having meals together plays an important role in socializing in Chinese culture.

These dinners are often hosted to introduce people and build new relationships. The host is expected to give a speech. During the dinner, people often toast with each other as a casual networking gesture.

You could potentially meet with people who can introduce you to key decision-makers. So, it will become extremely important to know who you are meeting with beforehand. It will be nice to have a planned strategy for greeting these people at the table.

BONUS || Still struggling with food names in Chinese? Here’s our guide on How to Read a Menu in Chinese

🎁 Gift Giving

Giving each other gifts is also a very nice gesture after an official business conversation. You can choose something casual and avoid anything that’s too expensive, as it may be considered bribery.

When you present the gifts, offer with both hands to show your respect. This is a gesture to give people Face as well in public.

However, you should be very well aware of the big taboo of giving a clock or a watch. These are considered very unlucky, and local Chinese will get quite offended when you gift them those.

To stay on the safe side, follow our Chinese Gift Giving Guide’s advice.

Networking and Building Relationships || Vocabulary for Introducing Yourself

These phrases are effective in introducing yourself and leaving a good first impression. They sound polite and cover the necessary information from the etiquette perspective.

我是…

wǒ shì…

I am…

我的名字是…

wǒ de míng zi shì…

My name is…

我来自…

wǒ lái zì…

I come from…

Besides names, it’s also important to let others know your background and professional details. It’s an essential etiquette in a business setting. Because people will know what you’re offering and how they will help.

我在…工作
wǒ zài…gōng zuò
I work at…
我是这个公司的
wǒ shì zhè gè gōng sī de…
I am from this company
我负责…
wǒ fù zé…
I am responsible for…
我从事…行业
wǒ cóng shì…háng yè
I am in the [industry] industry
我以前在…工作过
wǒ yǐ qián zài…gōng zuò guò
I used to work at…
我的专业是…
wǒ de zhuān yè shì…
My major is…

These phrases are helpful in establishing your sincerity and showing respect. Definitely ensure to remember them, especially when meeting at the first time.

我很高兴加入这个团队

wǒ hěn gāo xìng jiā rù zhè gè tuán duì

I am very happy to join this team

很高兴见到你们

hěn gāo xìng jiàn dào nǐ men

Nice to meet you all

30+ Basic Business Chinese Vocabulary: Business Essentials Thumbnail

30+ Basic Business Chinese Vocabulary: Business Essentials

Do Business Like a Local || Commonly Used Business Chinese Vocabulary So, you have decided to do business in China. That’s great! However, you should be prepared to deal with locals who don’t speak English.  If you want to develop…

Networking and Building Relationships || Phrases for Discussing Topics of Interest

These phrases are helpful to initiate the conversation. Be mindful to show your genuine interest.

您对…感兴趣吗?

nín duì…gǎn xìng qù ma?

Are you interested in…?

我们可以谈谈…

wǒ men kě yǐ tán tán…

Can we talk about…?

These phrases sound very modest. In Chinese business etiquette, it’s important to put yourself in a lower position to ask for the other side’s suggestions. It gives others credibility and give them Face as well.

您怎么看待…?
nín zěn me kàn dài…?
What do you think about…?
我们讨论一下…
wǒ men tǎo lùn yī xià…
Let’s discuss…
您有没有新的建议?
nín yǒu méi yǒu xīn de jiàn yì?
Do you have any new suggestions?
您能分享一些您的经验吗?
nín néng fēn xiǎng yī xiē nín de jīng yàn ma?
Can you share some of your experiences?
我们可以合作吗?
wǒ men kě yǐ hé zuò ma?
Can we collaborate?

Be sure to remember these phrases. It will help you a lot in building Guanxi with the locals.

Networking and Building Relationships || Making Small Talk in a Business Context

Small talks can also help foster great relationships in Chinese business culture. People appreciate getting to know each other personally. Talking about food and hometown are great icebreakers.

Where is Your Hometown in Business Chinese
您喜欢这里的食物吗?

nín xǐ huān zhè lǐ de shí wù ma?

Do you like the food here?

您有什么推荐的好吃的?
nín yǒu shén me tuī jiàn de hǎo chī de?

Do you have any recommendations to eat?

您家乡在哪里?
nín jiā xiāng zài nǎ lǐ?

Where is your hometown?

Asking people how they are also shows you care about them. Chinese people think being busy means good business. So you can always use this particular phrase.

您最近忙什么呢?

nín zuì jìn máng shén me ne?

What have you been busy with recently?

Sports and traveling have also become a more popular topic for networking. People like to share a positive lifestyle as it will add credibility to their business success as well. Show strong curiosity and compliment their lifestyle.

You will give them a lot of Face in this way.

您平时喜欢做什么?
nín píng shí xǐ huān zuò shén me?
What do you like to do in your free time?
您周末过的好吗?
nín zhōu mò guò de hǎo ma?
How was your weekend?
您去过哪些地方旅行?
nín qù guò nǎ xiē dì fāng lǚ xíng?
What places have you traveled to?
您喜欢什么运动?
nín xǐ huān shén me yùn dòng?
What sports do you like?

Small Talk Vocab Bank

So you’ve made it to the 饭局 (banquet) and you’re ready to build some 关系 (relationships). Here’s some vocabulary guides to help you on your way:

Now you’re almost there in advanced mode doing business in China.

Take your time learning these phrases during your business networking in China. Be patient and you’ll build great Guangxi with the Chinese.

加油!

You got this!

Want more articles about business Chinese? Suggest a topic here!

Networking and Building Relationships || FAQs

What is the concept of Guanxi in Chinese business culture?

Guanxi (关系) refers to mutually beneficial relationships built on trust, personal connections, and the exchange of favors. It’s to have a good Guanxi with key decision-makers in the Chinese business environment.

How can I give face (面子) in a Chinese business setting?

You can compliment a member in front of their boss, dress up nicely and appropriately for meetings, and host nice dinners inviting everyone. Be mindful to avoid direct confrontation, as people will feel their faces lost in this way.

What should I avoid giving as a gift in China?

Avoid giving clocks or watches as gifts, as they are considered unlucky. Instead, you can just choose gifts of smaller value but are considerate. Remember to present them with both hands to show respect.

How do I introduce myself in a Chinese business meeting?

You can say我叫 (wǒ jiào…) to introduce your name. 我来自 (wǒ lái zì…) and 我在…工作 (wǒ zài…gōng zuò) are essential phrases to introduce your background politely in a professional scenario.

How to make small talk in a Chinese business context?

Food and hometown are always good topics for small talk. You can ask about their favorite food with 您喜欢这里的食物吗? (nín xǐ huān zhè lǐ de shí wù ma?). You can ask their hometowns with 您家乡在哪里? (nín jiā xiāng zài nǎ lǐ?). These help build personal connections with the local and help with your Guanxi.

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